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Prime Hydration drinks from KSI and Logan Paul stolen from Asda near Ashford Designer Outlet

10:40, 11 October 2022

updated: 13:59, 11 October 2022

A teenager has been arrested after reportedly shoplifting a case of a drink made popular by YouTubers.

The 17-year-old was taken into custody after a box of Prime Hydration was taken from Asda in Ashford.

A case of Prime Hydration was stolen. Photo: @KentPoliceAsh
A case of Prime Hydration was stolen. Photo: @KentPoliceAsh


The flavoured energy drink is owned and marketed by internet stars KSI and Logan Paul.

Due to their popularity of the pair – who have almost 50 million subscribers on YouTube combined – the drinks regularly sell out in shops.

Two people are reported to have entered the Asda warehouse near the Ashford Designer Outlet in Kimberley Way and stolen the drinks on Sunday evening.

Yesterday afternoon, police officers on patrol reportedly recognised a teenager in town from CCTV viewed from the supermarket.

They arrested him on suspicion of burglary in relation to the incident, and he has since been released under investigation pending further enquiries.

The case was stolen from Asda at the Ashford Designer Outlet. Picture: Paul Amos
The case was stolen from Asda at the Ashford Designer Outlet. Picture: Paul Amos

Two people are reported to have entered the warehouse of a supermarket in Kimberley Way, Ashford and stolen soft drinks on the evening of Sunday 2 October 2022.

A police spokesman tweeted: "Officers conducting proactive patrolling today sighted a male suspected to be a person sought from CCTV.

"They arrested him for theft from Asda of a case of Prime drink.

"He is our 'Prime' suspect... (other drinks are available)."

The tweet has gained traction online, with over 3,500 likes and almost 100 retweets.

One user remarked: "So this is why I can't get it here..."

Another added: "I'm more annoyed that this thief has managed to find them in Ashford. Cos I’ve looked everywhere mate!"

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