Rolls Royce Silver Seraph which featured in The Apprentice and originally owned by Lord Alan Sugar up for auction in Ashford

A car with a unique place in TV history is set to go up for auction in Kent.

A Rolls Royce Silver Seraph, once owned by Lord Alan Sugar, is being sold by Hobbs Parker in Ashford in its largest auction of classic cars and motorbikes, taking place next month.

The prestigious vehicle was first registered in 1998 after being ordered new by Lord Alan Sugar carrying his personal registration 'AMS 1'.

It has just 80,581 miles and is famous for appearing in the early episodes of BBC show The Apprentice.

James Johnson, director, auctioneer and head of classic car auctions says: “There is no reserve so it will be sold to the highest bidder on the day, I would expect it to make £15,000 to £25,000.”

Lord Sugar owned the four-door saloon until 2005 when it was eventually sold on.

The car is one of 33 from a private collection in Kent which are being sold following the death of their owner.

Another Silver Seraph, from the same private collection, will also be included in the auction.

Bought in 2019, the previous owner was Lady Jean Loveridge, who purchased the car in 2007.

Her husband was John Warren Loveridge, politician, sculptor and poet.

The vehicles will go under the hammer in the autumn sale on October 9 and 10.