A student who strolls the streets in full canine costume says he wants to become a dog walker in Whitstable... and insists he’s not barking mad.

Ian Bones, 32, of Victoria Street, launched his Whitstable Dog Walking Company at the weekend after brainstorming ideas for his first business.

The part-time Open University literature student, who also washes dishes at Pizza Express, says his inspiration for the costume is based on the Australian sitcom Wilfred – in which a man dressed as a dog drinks beer and eats junk food.

He also cites Dom Joly’s Trigger Happy TV as an influence and insists that, although his approach shows off his sense of humour, he is serious about running a reliable service.

Ian said: “I literally came up with the idea three weeks ago when I was discussing business ideas with my sister.

“I thought that it would be hilarious to have the walker dressed as a dog so I bought the costume and started drawing up a business plan.

“The initial response I’ve had has been complete bemusement, but then people just laugh.

“It has got quite a reaction so far. I’ve had people come and take their picture with me.

“The Facebook reaction has been positive. We launched on Saturday and we’ve already had a few inquiries.

“The plan is I will cycle to people’s homes and take their dogs on a route nearby.

“I’m also looking to have my bike modified to look like a bone, so if anyone can help me that would be great.

“I don’t want to convey this as just a joke.

“I want to offer a reliable and professional service with just a salute to the absurd; it’s our motto in fact.

“This is pretty radical for me. I haven’t done anything like this before. I’m a bit of a shy show-off so maybe this is my therapy.”

Mr Bones also intends to use his skills as a musician to attract dog owners by posting songs on his Facebook page.

He has also offered a free walk for the best photograph taken while on a route.

He added: “If it works out then I’d love to do dog walking full time, and if it doesn’t then so be it.

“It would be great if I can get some regular customers and people really embrace it.”

n For prices and more information, visit Ian’s Whitstable Dog Walking Company Facebook page or his website at whitstabledogwalking.co.uk.