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Dover: McDonald's in Whitfield reopens

13:39, 18 October 2018

updated: 14:58, 18 October 2018

Fast food fans have returned to a new look McDonald's.

The chain in Whitfield closed for six weeks so new technology could be installed.

Customers can, however, still use the traditional way of ordering their food if they wish.

The re-opened McDonald's at Whitfield. Picture: McDonald's
The re-opened McDonald's at Whitfield. Picture: McDonald's

A new mobile app is available so that diners can order when and where they want without having to queue.

They can also redeem offers and access menu updates, customising them so it fits with their preference.

There are new and simple steps to order, check in, pay and collect.

The new equipment at the Whitfield drive-thru. Picture: McDonald's
The new equipment at the Whitfield drive-thru. Picture: McDonald's

Other changes include self-service kiosks so visitors to the restaurant can order at a speed that suits them, while easily accessing nutritional information.

The grand reopening took place this morning with Dover mayor Sue Jones.

Franchisee Paul Crocker, who owns 15 restaurants in the local area, said: “I’m proud to be able to offer customers more choice with this new digital store.

"McDonald’s is committed to harnessing digital innovation to provide our customers with the food they want, when and how they want it, as seen with the addition of mobile ordering.

Franchisee Paul Crockfield, left, with Dover mayor Sue Jones and the restaurant team. Picture: McDonald's
Franchisee Paul Crockfield, left, with Dover mayor Sue Jones and the restaurant team. Picture: McDonald's

"We anticipate click and collect being very popular particularly when people are in a hurry and on the go.”

Customers in certain areas of the UK are also able to enjoy McDonald’s from the comfort of their own homes, with the introduction of McDelivery to select locations last year.

Over 80% of McDonald’s restaurants across the country have been digitally transformed in the past three years.

Its remaining UK outlets will change this way by the end of this year.

McDigital. The click and collect equipment at the Whitfield eaterie. Picture: McDonald's
McDigital. The click and collect equipment at the Whitfield eaterie. Picture: McDonald's

Other digital features in the restaurants include free to use tablets, interactive magic tables for children and mobile phone charging points.

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