Ebbsfleet United Football Club is to rename its stadium after striking a five-year sponsorship deal with a local firm.

Stonebridge Road — the Northfleet club's home since its inception in 1946 — will be known as the Kuflink Stadium after the deal was struck with the peer-to-peer lender.

It comes 10 years after the side changed its name from Gravesend and Northfleet, upsetting loyal fans.

It's not the first time the Fleet have renamed their stadium. It was known as The PHB Stadium for a season from 2014.

Vice chairman Peter Varney said: “We are very excited to be entering into a five-year commitment with Kuflink. I would like to thank all of the team at Kuflink for the confidence they have shown in the club by entering into a long-term agreement and all of us look forward to working with them on a range of community and commercial initiatives.

"It will be nice to work with a company that has such a strong community focus and shares our core values. I must also thank Dave Archer and his team for negotiating such a prestigious agreement to coincide with the opening of our new £5m main stand.”

Harwinder Singh, founder of Kuflink, which is based in West Street, Gravesend, said: “Kuflink is excited to sponsor Ebbsfleet United Football Club and we look forward to working closely with them on a number of local community and commercial ventures. I would like to thank the team at Kuflink who worked closely with the club to strike the deal for what is a fantastic opportunity for both Kuflink and Ebbsfleet United.”

Kuflink's Alpha Foundation has provided support for the local community for more almost 10 years, working closely with Kent County Council and Gravesham Borough Council to establish The Grand, in Gravesend, which houses a café and allotments and hosts networking events, exercise classes and stop smoking events.