County cricket club chiefs are hoping to cash in on the team's successful season last year with its revamped hospitality offering.

Headquartered at the St Lawrence Ground in Canterbury, the club reached a Lord's final and finally secured promotion to Division 1 of the County Championship to delight fans who have long craved success.

But the county game's profile has slipped over recent years, with the traditional four-day game pulling in declining crowds.

Yet the lure of inviting clients to a day at the cricket - or the fast paced one-day matches and high octane T20 games - continues to prove hugely popular.

The Team Kent Exclusive Business Club offers two fixed packages, and a host of bespoke options, to firms wanting to take advantage of corporate deals.

Designed to deliver a broad range of business perks, prices have not risen for the upcoming season, despite the heightened brand awareness opportunities playing in the county game's top division brings.

Explains Emma Santer, the club's commercial director: "The business club has been running for a couple of years, but we've beefed it up recently with a view to hopefully making it one of the best business networking clubs in the county.

"Now we're in Division 1, we don't get any more money, but there are more brand awareness opportunities. But we didn't want to put the prices up, so we kept it the same as added value.

"The reason sponsors stay with Kent is they do get business from it and it does work for them - they see the value."

The packages offer a mix of corporate hospitality in the club's Harris Room, use of club function rooms and match tickets, or tickets plus a boundary board.

In addition, monthly networking events take place throughout the season, while a deal with Canterbury Golf Club also allows members the chance to take advantage of free rounds of golf.

With prices starting at £3,750 plus VAT, the club hopes businesses of all sizes can see the potential.

"Not a lot of people realise they can do it," says the marketing director. "People don't realise they can come with their dad, on their own, in the Harris Room, if they want to, or bring a party of 10 to a T20 game."

Members had their first networking event on 2019 in February with more than 100 people attending an event held in conjunction with the Kent Invicta Chamber of Commerce. While in March, the popular 'Breakfast with the Boys' event will see business members mingle with the squad and find out about plans for the upcoming season.