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Kent Crisps set for la dolce vita

10:21, 01 May 2012

Kent Crisps
Kent Crisps

by business editor Trevor Sturgess

Friends, Romans, countrymen, lend me your Kent Crisps!

That’s the plea ringing out across bars in the Italian capital after a taste of the Garden of England raised a chorus of “si, per favore.”

Birchington-based Quex Foods, which produces the crisps from Kentish potatoes, has landed its first export deal since the award-winning brand launched a year ago.

The company has delivered more than 7,000 packets to British-style bars in Rome, including The Albert in the Via del Traforo and The Lord Litchfield in Via Luca Valerio.

Four flavours - Oyster and Vinegar, Ashmore Cheese and Onion, Sea Salt, and Biddenden Cider Vinegar and Sea Salt - are served during the Eternal City’s traditional cocktail hour.

Many bars in the capital follow the tradition of serving stuzzichini (snacks) to tempt customers during the early-evening aperitivo when Italians enjoy complimentary finger food before going to dinner.

Anthony Curwen, managing director of Quex Foods, said: “We have already exceeded our sales expectations and this is another first for Kent Crisps.

"Now expats seeking a taste of home as well as local citizens exploring British culture can enjoy the unique flavours of the Garden of England.”

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