Virgin has launched a new broadband service that offers firms unlimited bandwidth.

Big Red Internet is the first business internet service to come without traditional bandwidth constraints.

Virgin Media Business, which took over ntl: Telewest Business in February and has an office on Gillingham Business Park, says it liberates IT managers from the frustrating job of managing the company internet connection.

It claims the new internet service will give companies across the south east as much bandwidth as they need without the need for network upgrades or extra charges. It aims to accommodate peaks and troughs of activity faced by businesses every day. Customers will tap into Virgin's fibre optic network, and be supplied with high capacity network equipment with their connection.

According to a Virgin Media Business study, 41 per cent of IT specialists said the biggest single drain on their time was dealing with problems cause by restricted internet connections.

Three quarters said it meant working longer hours, with 59 per cent feeling they were "constantly chasing their tail."

Andrew Beckhaus, head of business markets for Kent, said: "Kentish businesses, like businesses across the UK, need bandwidth in order to innovate and grow. We are determined to give businesses right across the county, unrestricted access to the benefits of our fibre optic network and have created Big Red Internet to make this happen."

Managing director Mark Heraghty added: "In 2010, telecom providers shouldn't be acting as gatekeepers to what businesses in the South East need in order to innovate and grow - bandwidth. Whereas other providers often often constrain the amount of bandwidth made available to businesses, Virgin Media Business has vast amounts of daytime capacity on its national fibre optic network.

"Big Red Internet is our first game changing proposition as a Virgin brand. By challenging the status quo we're breaking down the barriers associated with business internet we're helping organisations to think about what they can do, not what they can't."