SPONSORED EDITORIAL

With more and more people turning to organic food, it should be of no surprise that organic beauty products are also on the rise.

But are you healthy on the outside?

According to a world study by Global Market Insights for 2017-2024, consumers are today switching to organic products over chemical based products due to their refreshing properties and post use benefits.

With a surge in personal care awareness and a big demand for natural products for hair and skin, it is of little surprise that more and more people across the UK are also turning to organic hair care products.

The practice of using botanical ingredients among other various trends is now being adopted by manufacturers, including New Era Products which distributes such organic products in the south of England, including Kent.

Ian Biggin is the director at New Era Products and his company is the distributor of Oway biodynamic hair care treatments, colour and styling products.

His company works with a range of different salons including Directors Hair & Beauty Studio in Maidstone which has many clients that prefer organic products.

A form of alternative agriculture very similar to organic farming, biodynamic agriculture is an ecological, holistic and ethical approach to farming, gardening, food and nutrition.

Fully accredited by PETA and grown on Ortofficina biodynamic farm in Bologna in Italy, Oway products are part of a fast-growing trend within the beauty industry.

“We package in glass and aluminium as they are both infinitely recyclable and also use fair trade to purchase any ingredients that we cannot grow on the farm,” said Ian.

“Oway’s products contain just over 90% natural ingredients including essential oils like thyme, lemon balm, sage, mint and rosemary.”

CLICK HERE FOR MORE INFORMATION ABOUT DIRECTORS HAIR & BEAUTY

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An upsurge in personal care within the beauty industry is another major contributing factor to support the high demand while thanks to the boom in e-commerce, there is also easier access to organic products online.

“We are growing at a fast rate and working with more and more salons all the time who are all really happy with our sustainable methods and great performance,” he added.

Directors Hair & Beauty Studio is reaping the benefits of using organic products and also prides itself on its high standard of quality service.

“We offer amazing products and services for reasonable prices,” said Directors Hair & Beauty Studio owner Vicki Luckhurst.

“Without generalising, our ladies have shown far more interest in Oway or, indeed, organic products. They seem to be a lot more conscious of what they are using on their hair and scalp.

“The team at Directors really listens and do their best to utmost for the integrity of customers’ hair. We offer a wealth of experience in all aspects of hairdressing. Nowhere in Kent blow-dries hair like we do - it lasts for days after.”

Whether clients are looking for rejuvenation or even a complete transformation, Directors can help guide and create their desired vision for women, men and children.

CLICK HERE FOR MORE INFORMATION ABOUT DIRECTORS HAIR & BEAUTY

CLICK HERE FOR MORE INFORMATION ABOUT OWAY PRODUCTS

The stylish salon creates an elegant environment for relaxation, inspiration, guidance and professional service.

The creative team is dedicated to providing clients with the best care, attention and direction.

Some of the special offers available include Colourful Wednesdays where customers can save 20% off all colour serves although this offer cannot be used in conjunction with any other offer.

There is also the introductory offer where customers can claim a 50% discount on a cut and finish with one of the salon’s top stylists.

Click here for more information about Oway products while those in learning more about Directors Hair & Beauty Studio can click here.