Ferrari is taking the initiative in the luxury supercar segment with the introduction of the Ferrari Genuine Maintenance programme.

The programme covers all the scheduled maintenance for the first seven years, regardless of vehicle mileage, and is offered on all new Ferrari California, 458 Italia and FF models and at no additional cost to the client.

It ensures that Ferrari owners have ultimate peace of mind and an enhanced ownership experience.

The Ferrari Genuine Maintenance programme covers all standard maintenance items, as outlined in the service schedule, and is transferable to a new client in the event of a change of vehicle ownership.

The programme has been designed to anticipate one annual service each year during the seven years, but, as there is no mileage restriction, clients who reach the service intervals by mileage (every 20,000km or 12,500miles) will be able to have their car serviced more than once per year.

The Ferrari Genuine Maintenance programme will be supplied as standard with all Ferrari California, 458 Italia and FF models delivered from March 15, 2011 and is only available through the official Ferrari service centre network.

The programme ensures cars are maintained in accordance with Ferrari's recommended schedule and safety and environmental standards are maintained thoughout the period.

Residual values for the original and subsequent owners are also likely to be improved.