A new £50,000 vape shop has opened its doors.

VPZ welcomed customers inside its new King Street in Maidstone store next to popular bakery Greggs earlier today.

The pristine development has employed five people and is the 124th VPZ store to open nationwide.

Across the weekend customers will be able to enjoy offers on products and get double loyalty points on all purchases.

Director Doug Mutter said: “We are excited to be opening the doors of our new VPZ store in Maidstone as part of our growth plans across the UK

“At a time when many businesses are exiting high streets across the country, we are committed to creating jobs and investing in communities.

“Each new store opening helps us to achieve a greater reach, providing us with a platform to engage and educate even more smokers on the benefits of switching to vaping.

“We believe that it’s important to thank our customers and continue to support them on their journey to becoming cigarette free.”

The opening has been announced as mounting evidence shows that vaping could become a key weapon in the NHS’s stop smoking strategy.

Public Health England estimates that vaping is 95 per cent less harmful than smoking traditional cigarettes.

Latest figures also show that approximately two million people in the UK have already quit smoking by switching to vaping, with 500,000 more trying to switch.
Read more: All the latest news from Maidstone