A children's charity is trying to help people spot the signs of child neglect this Christmas with a video from one of its volunteers.

The NSPCC has created a video with children's service practitioner Maura Kearney, who works at the organisation's Gillingham service centre.

In it, she explains what people need to look out for and how they should report any concerns about a child's welfare.

NSPCC children's service practitioner Maura Kearney on how to spot signs of abuse

It comes after 449 incidents of parents deliberately neglecting, mistreating or assaulting their children in Kent were recorded by police this year.

In the video, Maura said: "Child neglect is the most common reason for people to contact the NSPCC helpline.

"Neglect happens when parents and carers can't or won't meet a child's needs.

"Sometimes this is because they don't have the skills or support needed.

"Sometimes it's due to other problems such as drug, mental health and alcohol problems, or poverty.

"Neglect is dangerous and can lead to a child sffering permanent disabilities or even dying from malnutrition.

"That's why it's vital to contact the NSPCC's helpline with any concerns you have about a child."

Common signs adults may notice in a child who is being neglected include:

• Poor appearance and hygiene, they may be smelly or have unwashed clothes

• Living in an unsuitable home environment for example dog mess being left or not having any heating

• Left alone for a long time

• Untreated injuries, medical and dental issues; they may have skin sores, rashes, flea bites, scabies or ringworm

• Poor language, communication or social skills

• Seem hungry or turn up to school without having breakfast or any lunch money.

Last year the NSPCC helpline received 642 calls that were so serious they had to be referred to the police or Kent and Medway Council.

There were 94 incidents from Medway and 548 in Kent.

Adults concerned about a child’s welfare can call the NSPCC helpline on 0808 800 5000.

Children and young people can call Childline on 0800 1111.