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How Dreamland in Margate and Ramsgate’s Pleasurama sites rose from the ashes – just like the rejuvenated Battersea Power Station

05:00, 24 February 2024

When, in 2008, a fire ripped through the Scenic Railway rollercoaster on Margate’s Dreamland site, it was hard to see any way back for the once all-conquering pleasure park.

As the flames licked around the listed structure, it resembled nothing short of a funeral pyre for the place.

Dreamland's Scenic Railway on fire in 2008. Picture: Nick Evans
Dreamland's Scenic Railway on fire in 2008. Picture: Nick Evans

Stuck in limbo – plans at the time proposed it be turned into a lucrative, but far from attractive, housing estate and car park – the blaze was just the latest blow for a town fast becoming a byword for past glories.

In fact, fires in former leisure sites had become something of a theme in Thanet at the time.

In 1998, the former Pleasurama site on Ramsgate seafront – partially sculpted out of the grand former railway station building that once stood by the beach – also found itself the victim of an inferno of dubious origin.

How news of the Pleasurama site blaze was broken in the Thanet Extra in 1998
How news of the Pleasurama site blaze was broken in the Thanet Extra in 1998

The site had also been earmarked for commercial development. The fire ripped the heart out of the seafront, leaving a smouldering mess of debris.

Back to Margate, and just five years before the Scenic Railway’s misfortune, the Mr G’s amusements on the seafront – backing onto the Dreamland site – burnt down too. The hole in the seafront remains to this day.

Aftermath of Margate seafront fire at the Mr G’s amusements. Picture: Peter Barnett
Aftermath of Margate seafront fire at the Mr G’s amusements. Picture: Peter Barnett

It was certainly an unfortunate string of events. Some would say an awful coincidence.

All sites left charred remains.

Yet, salvation would, eventually, come a-calling.

Today Dreamland is a remarkable fusion of classic rides and a vibrant live music venue; the Scenic Railway rebuilt.

Dreamland has been revived and reimagined for today’s demanding consumer
Dreamland has been revived and reimagined for today’s demanding consumer

The former Pleasurama site is now an impressive array of swanky flats with the promise of stores and restaurants fronting the seafront. It may not be everyone’s cup of tea, but it’s certainly better than being an empty patch of land which, for more than 20 years, it resembled.

The Royal Sands development on the site of the former Pleasurama complex
The Royal Sands development on the site of the former Pleasurama complex

I recently paid a visit to Battersea Power Station on the south banks of the Thames. It too was once threatened with demolition, despite its iconic status. For years, it stood empty and crumbling.

Today it has been reimagined, its chimneys rebuilt and the place turned into a blend of retail and ludicrously-priced apartments courtesy of multi-million-pound investment.

The revived Battersea Power Station - at the heart of a huge development of swanky apartments – proving there is life after death
The revived Battersea Power Station - at the heart of a huge development of swanky apartments – proving there is life after death

It survives by conforming to modern needs and demands – much like the two Thanet sites.

Crucially, from being in dire straits, all have been reimagined for the 21st century.

I mention all this because it should remind us all that when we see historic buildings in the county – or further afield – at risk, there is a way back, in one guise or another.

Just keep those matches away from them.

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