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O2 Advert featuring Dua Lipa in Broadstairs airs

09:30, 02 July 2024

updated: 20:05, 02 July 2024

An advert starring Dua Lipa filmed in a Kent town showcasing several well-known landmarks has aired.

The clip opens with a wide shot of Viking Bay in Broadstairs before showing the 28-year-old singer strut through the sand towards Victoria Parade.

The town’s colourful beach huts and RLNI station can be seen as the camera moves across the faces of awe-struck beach-goes.

But the historic ice cream parlour, Morelli’s Gelato gets the first big visual shout-out as the celebrity enters the cafe.

Shots inside the venue show diners tucking into sundaes before the O2 commercial - first posted by the company on Tuesday – cuts to an evening shot of an arcade.

Dua Lipa can be seen walking on Viking Bay beach in Broadstairs in the new ad
Dua Lipa can be seen walking on Viking Bay beach in Broadstairs in the new ad
The famous Morelli's ice cream parlour in Viking Bay, Broadstairs gets a good showing in the new ad featuring Dua Lipa
The famous Morelli's ice cream parlour in Viking Bay, Broadstairs gets a good showing in the new ad featuring Dua Lipa


With colourful lights flashing from above, the three-time Grammy Awards winner walks across the game floor before making her way through a secret backdoor into her own concert.

The airing comes after production crews were spotted filming the ad in May.

Large crowds gathered to catch a glimpse of the English-Albanian pop star in real life, who also has seven Brit Awards.

In May the singer released her latest album Radical Optimism, her first album to debut at number one in the UK, while Time magazine included her in its list of the top 100 most influential people in the world for 2024.

Production crews filming the ad featuring Dua Lipa on Viking Bay in Broadstairs in May
Production crews filming the ad featuring Dua Lipa on Viking Bay in Broadstairs in May

Dua Lipa is currently on a world tour and is set to play a sold-out show at the Royal Albert Hall this October.

She has also announced a gig at Wembley Stadium in June 2025.

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