A popular high street nursery brand has launched its third store in Kent at a popular shopping centre.

Mamas & Papas opened its doors this month within M&S at Westwood Cross in Broadstairs.

The concession located inside the branch is one of five to launch in the country, which includes M&S in Bluewater last year.

Pushchairs, car seats and nursery furniture are among some of the items available in the store.

Colleagues will be available for advice and recommendations to parents-to-be and their families.

The team also offers services such as one-to-one Buying for Baby personal shopping appointments and car seat consultations with staff.

M&S store manager Cheryl Mercer said: “We are delighted to have been chosen as the latest store to welcome a bespoke Mamas & Papas shop-in-shop, complementing our baby and kidswear offering.

“Families are such a big part of our community and we’re proud to be able to offer them a bigger, better shopping experience.

“We know how daunting welcoming a new addition can be, and we can’t wait to see customers faces when they visit and find everything they would expect at a Mamas & Papas store, with the added value of shopping at their local M&S.”

Mamas & Papas chief executive Nathan Williams said: “We are proud to be continuing to grow our partnership with the Marks & Spencer family as a ‘Brand at M&S’.

“With their focus on supporting customers throughout life’s firsts, the synergy with Mamas & Papas, as we support families through their important milestones along the parenting journey, feels like a perfect match.

“With our goal to be the most accessible nursery brand on the high street, we’re demonstrating our commitment to investing in brick-and-mortar stores by expanding our successful concession business.

“We are excited to open our fifth M&S concession in the Westwood Cross store and to support local parents-to-be and their families.”

It is open between 8am and 8pm Monday to Friday, 8am and 7pm on Saturday and 10am and 4pm on Sunday.