A Whitstable ceramics designer is hoping his business will be become a smash hit after producing a music video in the same mould as Pharrell Williams.

Keith Brymer Jones, 49, of Nelson Road, is fast becoming a viral sensation after he uploaded Clap Along With Keith - his own take on Pharrell's Happy.

The three-minute video shows Keith making prototypes of mugs, jugs and pots from his studio in Norfolk Street before flying to China to create them.

The clip has received more than 1,400 hits, with Keith hopeful it will match the success of his previous Rolling Clay with Keith - a spoof version of Adele's Rolling in the Deep.

It shows Keith's friends dancing on Whitstable beach while he makes a mug before the 49-year-old boards a flight to the Far East.

Keith said: "We had 240,000 watch our Rolling In the Deep video it did phenonemal for us so we hope this will do well for us.

"We tend to do one music video every year-and-a-half."

Scroll down to watch the video

He added: "I don't take myself too seriously. We like to have a laugh and try and do something a bit different from other ceramics companies.

"This video is definitely more focused on the Keith Brymer Jones brand and to show it all stems from Whitstable.

"We wanted to do something to show what we do from making the prototypes in Whitstable to the factory in China."

Mr Brymer Jones says he flys to China to the Guangdong province five times a year to oversee the production of his porcelain products which are sold in major UK High Street stores and in 25 different countries across the world.

Keith started as a clay boy after leaving school in Watford before he opened his own studio in Highgate.

He moved to Whitstable from London 14 years ago.

Video: Keith Brymer Jones uploaded Clap Along With Keith to YouTube

For more information on the business and to watch the music videos visit www.keithbrymerjones.com.